The Colbert Bump Quantified
April 6th, 2008
Ha, ha… this is great. The Colbert bump has been quantified, and guess what, it’s real… at least for Democrats:
Democratic candidates who appear on the Report receive a statistically significant “Colbert bump” in campaign donations, raising 44% more money in a 30-day period after appearing on the show. However, there is no evidence of a similar boost for Republicans. These results constitute the first scientific evidence of Stephen Colbert’s influence on political campaigns.
